Apple Has No Plans to Create Its Own Search Engine, Because the Costs are Too High!
With a valuation as high as Apple's, they could actually create their own search engine and not rely on Google. Especially now there is new legislation in the US that makes it illegal for Google to buy exclusive rights to be the default search engine on Apple devices.
Why Apple Is Not Interested in Creating Its Own Search Engine?
According to info from MacRumors, one Apple executive, Eddy Cue, said that they have no intention of developing their own search engine to compete with Google. He stated that the cost to build such a product from scratch is very high.
Moreover, Eddy also mentioned that the development process cannot be completed in a short time. They have thought it over and feel that creating their own search engine is not economically effective.
In addition, for Apple, developing products like this is also risky because the technology depends on artificial intelligence. They are already very late to enter this industry, especially since Apple Intelligence, which was just applied in iOS 18 this year, has also been postponed several times.
It can be said that Apple also does not yet have experience in creating its own search engine. Although they could hire great people from this industry, expanding into a market they have never touched before is surely risky.
