GTA VI Marketing Strategy Leak: Third Trailer to First Gameplay
Rumors about Grand Theft Auto VI marketing strategy reveal the schedule for trailers, artwork, and gameplay eagerly awaited by gamers.
New news about the marketing strategy for Grand Theft Auto VI is circulating among fans—although it should still be regarded as a rumor. An insider known as Infinity Gamer (via a post on X) claims that Rockstar Games has prepared a phased announcement schedule leading up to the game’s release.
According to the leak, the promotional campaign will start in May 2026 and continue until a few months before launch. The details are as follows:
- May 9, 2026 — Full marketing campaign begins (end of official silence).
- May 30, 2026 — Official cover artwork revealed.
- June 14, 2026 — Third trailer released.
- September 15, 2026 — First gameplay shown (approximately 7 minutes).
- October 13, 2026 — Second gameplay shown (approximately 9 minutes).
The source of this leak also mentions that fans might have to wait nearly six months to see new footage—if all these dates are accurate. Until there is official confirmation from Rockstar Games, this information should be considered speculative and approached with caution.
For release context, Grand Theft Auto VI is currently scheduled for release on November 19, 2026 for PlayStation 5 and Xbox Series X/S.