Official Launch of Epic Web Shops: A New Way to Sell Game Content on Mobile & PC

Epic announced the launch of Epic Web Shops, a new service that enables developers to sell in-game content directly to players on mobile and PC devices. Powered by the Epic Games Store infrastructure and large-scale e-commerce system, Web Shops are designed to give developers greater control over monetization without having to list their games on Epic.

What is Epic Web Shops?

Epic Web Shops is an online store that will appear as a “Web Shop” tab on product pages (PC and web), and will be natively available in the Epic Games Store mobile app later this year. After developers enable this feature through Epic’s self-publishing tools, players can purchase content directly from the Web Shop and use those purchases in the relevant game versions — including versions distributed via Epic, Google Play, and Apple App Store (in regions where allowed).

Availability & rules

• Web Shops are available globally for mobile games, with adjustments according to store redirect rules applicable in each country/region.
• This feature is immediately beneficial in the United States, where court orders have already allowed store redirects.
• On Android, Web Shops usage is expected to expand starting October 22, when a court ruling requiring Google Play to allow redirects takes effect.

First use case

Epic is partnering with Codename Entertainment, the pioneer of the first Web Shop launch for Idle Champions of the Forgotten Realms. This example demonstrates how purchases via Web Shop can be used across game variants (PC Epic, iOS, Android, and versions on Google Play and App Store in authorized regions).

Benefits for developers

• More profitable revenue sharing: developers can retain 100% of the first net revenue up to $1 million per title per year.
• Cross-platform reach: sell to players wherever they play without needing to list the game on Epic Games Store.
• Epic ecosystem integration: Web Shops use Epic’s payment system and connect with Epic account services — including Epic Rewards and Epic account balance (formerly “Wallet balance”), so players can pay using their balance (e.g., from Fortnite gift card redemptions previously announced by Epic).

Who can use it & how to get started

Web Shops are open to all mobile and PC games. Developers do not need to distribute their games through Epic Games Store to use this service. To get started, visit the Epic Developer Portal and enable Web Shop via the self-publishing tools.

For mobile developers who want to launch a Web Shop alongside their game, Epic offers the Mobile Early Adopters program — fill out the Leads Intake form on the developer portal to request access.

Epic Web Shops offer a new option for developers who want to sell digital goods directly to players with cross-platform flexibility and attractive revenue sharing conditions. With integration into the Epic ecosystem and support for account balance/promotions, this service can be a powerful tool for monetization control — especially for developers looking to reduce dependency on traditional app stores.

Want to launch a Web Shop for your game? Start today from the Epic Developer Portal and consider the Mobile Early Adopters program for simultaneous mobile device release plans.