Indonesia Creator Marketing Report 2025 officially launched by IDN Research Institute

The Indonesia Creator Marketing Report 2025 is a comprehensive report created by the IDN Research Institute using both quantitative and qualitative methods. This research ensures accurate and relevant data. The report presents in-depth insights involving three main groups in the creator economy ecosystem:

1. Audience Involving 500 active social media users from 12 major cities in Indonesia. The research is designed to understand digital engagement patterns, content consumption preferences, and the role of the audience in shaping online trends and communities.
2. Creators The survey includes 553 creators from various levels—from nano, micro, macro, to celebrity. The primary focus of the research is to identify platform preferences, content strategies, and monetization models used by creators in facing the dynamic challenges of the industry.
3. Brands This research also involves 150 SMEs and 30 major brands to analyze how creator marketing is applied. The focus is to understand the role of creator collaborations in driving business growth and building sustainable partnerships.

“ICE presents the Indonesia Creator Marketing Report 2025, the result of in-depth observations on the evolution of the creator economy in Indonesia. In the process of its preparation, we realized how rapidly and dynamically this industry is evolving, continuously adapting to remain relevant. This report is designed to provide strategic insights to business actors, helping them comprehensively understand the changing landscape while leveraging emerging opportunities in the ever-developing creator economy ecosystem.” Hana Novitriani, VP of ICE

This report consists of six chapters discussing important aspects of the creator ecosystem in Indonesia:

1. Content Creator Evolution: The journey of content creator development.
2. Omnichannel Strategies: Effective digital marketing strategies.
3. The Power of User-Generated Content (UGC): The impact of UGC on consumer behavior.
4. ROI Revolution: New approaches to measuring the impact of creator and brand collaborations.
5. Authenticity & Trust: Challenges in maintaining authenticity amidst commercialization.
6. Tech-Driven Creativity: The role of technology, including AI, in driving collaboration and innovation.

“The Indonesia Creator Marketing Report 2025 is designed not only as a strategic guideline but also as a discussion material that can bring together various perspectives from all stakeholders—creators, brands, and audiences. We hope this report sparks more inclusive and in-depth collaborations, so all parties can collectively drive sustainable growth of the creator economy in Indonesia.” Kania Aisha Pasaman IDN Research Institute

The Indonesia Creator Marketing Report 2025 provides strategic guidance for companies and institutions in designing appropriate strategies amid rapid changes in the creator industry.

Source: IDN

Indonesia Creator Marketing Report 2025