Toei Launches "Toei Games" New Original IP to be Revealed on April 24
Toei Company officially announced a major move into the gaming industry by launching a new label called "Toei Games" on April 21. This initiative is part of the company's 75th-anniversary celebration as well as a strategy to expand into the global interactive entertainment realm.
This move marks Toei's ambition to make the gaming industry one of its main business pillars in the future, having previously been widely known for its film, television, and animation works.
Initial Focus on PC Games, Ready to Expand to Consoles
In the initial stage, Toei Games will focus on developing games for the PC platform. Their debut titles are planned for release via Steam, one of the world's largest game distribution platforms.
However, their long-term plans don't stop there. Toei also aims to expand to various popular console platforms such as Nintendo Switch, PlayStation, and Xbox, in order to reach more players globally.
Commitment to Present New Original IP
Unlike many companies that rely on popular franchises, Toei Games instead emphasizes the creation of original IP (Intellectual Property). This strategy aims to deliver fresh new experiences for players worldwide.
To realize this, Toei will collaborate with various creators, both from Japan and internationally, in developing game projects specifically designed for the global market.
Details of the First Project to be Announced on April 24
As an initial step, details regarding the first project line from Toei Games are scheduled to be revealed on April 24. This announcement is expected to provide a clearer picture of their creative direction and the types of games they will present.
